What Is a Hail Intelligence Map for Roofing Sales?
A hail intelligence map for roofing sales overlays radar-derived hail-size swaths on a map with property and permit data, showing which addresses were hit and which of those have not filed a re-roof permit yet. txhailleads builds this by cross-referencing MRMS MESH hail-swath polygons against building permit records, turning storm data into a list of unserviced leads a rep can work by county or by street.
What Goes Into the Map
- Swath layer: MRMS MESH-derived hail-size polygons per storm date, drawn from radar. Hail size is a radar estimate, not a certified measurement.
- Point layer: NOAA Storm Events and SPC storm reports, confirming hail was observed at specific points and times.
- Property and permit layer: Parcel and address data inside each swath, checked against building permit records to find the addresses with no re-roof permit filed since the storm.
Every lead on the map is a parcel inside a confirmed hail swath with no roof permit filed since that storm. We check the permit record, we do not estimate roof age.
How Roofing Reps Use It
Instead of a shaded storm area, a rep sees which specific addresses inside that area still have not filed a re-roof permit, and can filter by the counties they work. That is what turns a radar map into a door-knocking or direct-mail list rather than just a picture of a storm.
Frequently Asked Questions
- What is a hail intelligence map for roofing sales?
- A map that overlays radar-derived hail-size swaths on property and permit data, so a sales team can see which addresses fell inside a storm and which have not filed a re-roof permit since.
- How current is the hail data on the map?
- Swath polygons are generated per storm date from MRMS MESH radar as storms are processed. Hail size shown is a radar estimate, not a measured or certified value.
- Does the map show which homes already have a new roof permit?
- Yes. Addresses with a re-roof permit already filed since the storm are excluded, so the map surfaces unserviced leads, not every home in the storm path.
- Can a sales team work the map by county or by street?
- Yes. The underlying data is address-level, so it can be filtered to a county for territory planning or to specific streets for door-knocking and direct mail.
Free sample: 10 hail-hit homes with no roof permit
Tell us where you work. A sample of 10 addresses from the latest storm is available on request.
Call or text (979) 236-1958, text us, or email hello@ecbtx.com.